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World-Class Events

Legendary experiences.
Personally delivered.

Premium access, personal hosting, and unforgettable hospitality at the world's biggest sporting and cultural events.

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Aaron Collins / Northern Māori All Blacks in 1994 & 1997
Events

Where memorable moments happen.

We don't just sell access. We design personal, premium hospitality that strengthens relationships and delivers genuine ROI.

Rugby player placing the ball for a kick under floodlights
Rugby

VIP Stadium Hospitality

Premium access at legendary stadiums for the ultimate sport.

Flag on a golf green on a sunny day
The Open Championship

Golf's Most Prestigious Event

Royal Birkdale 2026 — official R&A authorised hospitality.

Open-wheel race car on track at dusk
Formula 1

Elite Grand Prix Access

Exclusive hospitality at F1 events around the world.

Racehorses and jockeys rounding a bend
Horse Racing

Tradition Meets Luxury

VIP hospitality at the world's finest racecourses.

Crowd facing a brightly lit concert stage
Concerts

Backstage Access

VIP access to the biggest artists and live shows.

Corporate

Bespoke Corporate Hospitality

Custom experiences built entirely around your brand.

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Six Reasons

Why discerning clients
choose Links Hospitality.

Personal Service

Speak directly with Aaron or Susan, every time — never a call centre.

Māori & Scottish Heritage

Manaakitanga — genuine, respectful hospitality — is at the core of everything we do.

No Call Centres

Real conversations and trusted relationships, from first call to final handshake.

Global Partnerships

Official R&A Authorised Provider with world-leading venue partnerships.

50+ Years Combined Experience

Proven expertise delivering VIP experiences at the highest level.

Tailored Experiences

Every package is designed around your goals and your guests — no generic packages.

Our Story

Led personally by
Aaron & Susan.

Aaron Collins

Aaron Collins

Founder & Visionary

Former professional rugby player with Waikato and Glasgow Warriors, Aaron brings elite sport culture and Māori & Scottish heritage to every event Links Hospitality delivers.

20+ years of excellence, built on one rule: if it's not world-class, it doesn't go out the door.

"If it's not world-class, it doesn't go out the door." — Aaron Collins
Susan MacCormick

Susan MacCormick

Co-Director & Operations

Susan brings decades of client relationship management and flawless execution, making world-class hospitality look effortless — every time.

She coordinates complex events and manages VIP relationships with unmatched attention to detail.

"Excellence is in the details. Every client deserves perfection." — Susan MacCormick
How It Works

Four simple steps to an unforgettable experience.

Let's Talk

Ready for an unforgettable experience?

Speak directly with Aaron Collins today. No call centres — just real conversations and personal service.

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+44 (0) 141 357 2712 [email protected] Glasgow, Scotland, United Kingdom
Client Stories

What our clients say.

The Open
Aaron and his team made our client day at The Open something none of us will ever forget. Every detail was taken care of personally.
James Thornton
Formula 1
The F1 hospitality package was world-class from start to finish. Susan's attention to detail meant our guests were blown away.
Claire Mackenzie
Corporate
I've used other corporate hospitality companies before. None of them come close to the personal service and genuine care Links Hospitality brings.
David Reid
Returning Client
We've worked with Links Hospitality for three years running. Aaron's passion for getting it right every single time is unlike anything I've seen.
Fiona Campbell